Executive Summary
Morgan Stanley's consumer conference revealed a critical inflection point brewing beneath surface-level holiday weakness. While Black Friday disappointed at -2% and retail analysts report 'mixed to slightly worse' conditions, the real story lies in what's coming: a middle-income consumer recovery starting Q2 2026. Economist Arunima Sinha outlined how $50 trillion in wealth creation over three years has bifurcated spending, with upper-income households sustaining consumption while middle-income c...
Key Investment Opportunity
Housing-Adjacent Durables Recovery Play
Morgan Stanley economists predict mortgage rates dropping below 6% as Fed policy reaches neutral, enabling housing market recovery that benefits durables consumption. SharkNinja represents a pure play on this thesis with small appliances directly tied to housing activity and middle-income spending n...
...and 1 more investment opportunities
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