Executive Summary
Walmart's Sparky Shopping Assistant is driving a 25% increase in average shopper spend while the company deploys full-scale AI across six functional categories. This isn't incremental optimization—it's infrastructure advantage crystallizing into market share capture. Morgan Stanley's consumer team identified forward-positioned inventory and infrastructure depth as the two critical moats protecting retailers from generative AI commerce disruption. Walmart scores highest on both dimensions. The co...
Key Investment Opportunity
Infrastructure Moat Leaders in AI Commerce Transition
Companies with superior inventory positioning and AI implementation depth will capture market share as generative AI commerce scales
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