🎙️ podcast Analysis December 07, 2025 Thoughts on the Market by Morgan Stanley

The Agentic Commerce Revolution: Why Brand Optimizers Will Outperform Platform Owners

Consumer Appliances Food & Beverage Packaged Foods
Tickers
1 Pick
Conviction HIGH
Risk Profile 1.8/10 (MODERATE RISK)
Horizon 12-18 months

Executive Summary

Morgan Stanley's retail analysts have uncovered a critical inflection point in AI-driven commerce that the market is missing. While investors focus on mega-cap AI infrastructure plays, the real alpha lies in companies preparing for 'agentic commerce'—AI agents making purchasing decisions for consumers. SharkNinja's CEO revealed they're actively optimizing their direct-to-consumer website for LLMs like ChatGPT and Gemini, expecting meaningful commerce via AI platforms by Christmas 2026. This repr...

Key Investment Opportunity

The LLM-First Commerce Pioneer

SharkNinja represents the rare combination of proven execution in traditional retail with forward-thinking AI commerce strategy. The CEO's explicit focus on optimizing for LLM search engines like ChatGPT and Gemini positions the company ahead of the agentic commerce curve. With OpenAI already experi...

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