Executive Summary
Enterprise America is burning $490 billion annually on AI tools that don't work. Russ Fradin, who built the measurement infrastructure that unlocked digital advertising's trillion-dollar boom, reveals the uncomfortable truth: 70% of enterprise AI projects fail because companies have no system to measure what actually works. This isn't a technology problem—it's a measurement problem. The same playbook that built ComScore into a billion-dollar empire during the Web 1.0 transition now determines wh...
Key Investment Opportunity
The Enterprise AI Measurement Infrastructure Play
Just as ComScore became essential infrastructure during the internet advertising boom, companies providing AI measurement and governance will become mandatory enterprise purchases. The $700 billion enterprise AI spend creates a massive measurement market, with 70% waste rates indicating urgent need ...
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